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Honestly, Taiwan tourism bureau got the worst branding campaign in Asia for a long while. Thank god they finally abandoned the "Taiwan touch your heart" slogan and move on to a fresh new start.

This is the first image spot that TTB worked with Winkreative lead by legendary Tyler Brûlé, who also founded Wallpaper* and Monocle. In June there will be a 10 minutes short film produced by JL Design based in Taiwan. Right now the team is shooting on the road.

Taiwan - The heart of Asia animation
Design by Winkreative / London
Music by Wen Hsu / Taipei
Honestly, Taiwan tourism bureau got the worst branding campaign in Asia for a long while. Thank god they finally abandoned the "Taiwan touch your heart" slogan and move on to a fresh new start.

This is the first image spot that TTB worked with Winkreative lead by legendary Tyler Brûlé, who also founded Wallpaper* and Monocle. In June there will be a 10 minutes short film produced by JL Design based in Taiwan. Right now the team is shooting on the road.

Taiwan - The heart of Asia animation
Design by Winkreative / London
Music by Wen Hsu / Taipei
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Comments (2)
看得見觀光局首頁嗎?
www.taiwan.net.tw

shirley
can't see youtube in China..

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