Honestly, Taiwan tourism bureau got the worst branding campaign in Asia for a long while. Thank god they finally abandoned the "Taiwan touch your heart" slogan and move on to a fresh new start.
This is the first image spot that TTB worked with Winkreative lead by legendary Tyler Brûlé, who also founded Wallpaper* and Monocle. In June there will be a 10 minutes short film produced by JL Design based in Taiwan. Right now the team is shooting on the road.
Taiwan - The heart of Asia animation
Design by Winkreative / London
Music by Wen Hsu / Taipei
Honestly, Taiwan tourism bureau got the worst branding campaign in Asia for a long while. Thank god they finally abandoned the "Taiwan touch your heart" slogan and move on to a fresh new start.
This is the first image spot that TTB worked with Winkreative lead by legendary Tyler Brûlé, who also founded Wallpaper* and Monocle. In June there will be a 10 minutes short film produced by JL Design based in Taiwan. Right now the team is shooting on the road.
Taiwan - The heart of Asia animation
Design by Winkreative / London
Music by Wen Hsu / Taipei
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