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New Honda brand film by W+K London
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New Honda brand film by W+K London
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Nice kinetic typography
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Nice kinetic typography
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文案就需要一個這麼有霸氣的網站
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文案就需要一個這麼有霸氣的網站
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這應該是今天被談論得最多的廣告。Benetton依然作風大膽幽默,不過我們公司的Planning老大更厲害,他說Obama應該親上胡總的屁股才對,哈哈!
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這應該是今天被談論得最多的廣告。Benetton依然作風大膽幽默,不過我們公司的Planning老大更厲害,他說Obama應該親上胡總的屁股才對,哈哈!
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來自瑞典的創意視覺
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來自瑞典的創意視覺
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真心佩服 伊藤直樹 NAOKI ITO 的創意(W+K Tokyo 前 ECD)
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真心佩服 伊藤直樹 NAOKI ITO 的創意(W+K Tokyo 前 ECD)
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今天 John Jay 說這是W+K近十年最上乘之作。 的確。
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今天 John Jay 說這是W+K近十年最上乘之作。

的確。
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This is awesome!
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This is awesome!
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終於把去年的一些作品放上去了。真的是充滿汗與淚。
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終於把去年的一些作品放上去了。真的是充滿汗與淚。
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拍个电视广告针对年轻人,决策人勉强可以用他的儿时记忆来判断这创意能否打动自己当时之心。但要做个多媒體UCG互动网站外括插件兼及時更新富媒體,對於他們來說可能會有點難度。电视广告有百万预算,做民调做focus group某程度上可以测量这创意能否成功。互动创意很多时候是要附带“平,靓,正”的功能,什么“以人为本设计方针”,“用户研究”等不“不切实际”的东西还是放在教科书了吧。好不好用,u不user-friendly谁都可以说一大堆意见,而且每人都似乎不无道理。做互动的当然希望可以教育决策人,但不是每人都能开门纳谏,和谐的社会还是和谐一点好。
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拍个电视广告针对年轻人,决策人勉强可以用他的儿时记忆来判断这创意能否打动自己当时之心。但要做个多媒體UCG互动网站外括插件兼及時更新富媒體,對於他們來說可能會有點難度。电视广告有百万预算,做民调做focus group某程度上可以测量这创意能否成功。互动创意很多时候是要附带“平,靓,正”的功能,什么“以人为本设计方针”,“用户研究”等不“不切实际”的东西还是放在教科书了吧。好不好用,u不user-friendly谁都可以说一大堆意见,而且每人都似乎不无道理。做互动的当然希望可以教育决策人,但不是每人都能开门纳谏,和谐的社会还是和谐一点好。
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New Playstation campaign by W+K Tokyo. It’s that face you make when you are playing video games and concentrating so much that you don’t even realize the kind of expressions you are making. And everyone has a different one.
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New Playstation campaign by W+K Tokyo. It’s that face you make when you are playing video games and concentrating so much that you don’t even realize the kind of expressions you are making. And everyone has a different one.
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More works from the multi-talented art director of the SOUR MV. Really love this rainbow flipbook.
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More works from the multi-talented art director of the SOUR MV. Really love this rainbow flipbook.
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Find out who the creative forces behind your favorite Japanese TVCs and designs are.
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Find out who the creative forces behind your favorite Japanese TVCs and designs are.
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The site is finally up!
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The site is finally up!
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Very amusing!
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Very amusing!
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ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (who invented the “me generation” with C ...
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ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (who invented the “me generation” with Clairol); Hal Riney (who helped President Reagan get re-elected); and George Lois (who saved MTV and launched Tommy Hilfiger overnight). Directed by Doug Pray (HYPE! SCRATCH)
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只要参加NIKE跑到底就可以了!
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只要参加NIKE跑到底就可以了!
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"My phone knows everything about me" It's quite true, sadly. Nice concept, well executed, and pretty talents.
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"My phone knows everything about me" It's quite true, sadly. Nice concept, well executed, and pretty talents.
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Nice grid!
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Nice grid!
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They just launched a new company site. Simple and nicely built.
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They just launched a new company site. Simple and nicely built.
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最近的市場推廣和宣傳手法真的是層出不窮。繼英國的無面情侶後,最近大受全球矚目的首位 iPhone 用家,紐西蘭 Jonny 原來也是一個宣傳計量。但請他去排隊的並不是蘋果電腦,而是「黃頁」!
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最近的市場推廣和宣傳手法真的是層出不窮。繼英國的無面情侶後,最近大受全球矚目的首位 iPhone 用家,紐西蘭 Jonny 原來也是一個宣傳計量。但請他去排隊的並不是蘋果電腦,而是「黃頁」!
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Winners and shortlists out!
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Winners and shortlists out!
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