 |
|
Copyright db-db.com
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
|
|
|
 |
|
|
|
|
|
|
 |
|
|
|
|
|
|
 |
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
 拍个电视广告针对年轻人，决策人勉强可以用他的儿时记忆来判断这创意能否打动自己当时之心。但要做个多媒體UCG互动网站外括插件兼及時更新富媒體，對於他們來說可能會有點難度。电视广告有百万预算，做民调做focus group某程度上可以测量这创意能否成功。互动创意很多时候是要附带“平，靓，正”的功能，什么“以人为本设计方针”,“用户研究”等不“不切实际”的东西还是放在教科书了吧。好不好用，u不user-friendly谁都可以说一大堆意见，而且每人都似乎不无道理。做互动的当然希望可以教育决策人，但不是每人都能开门纳谏，和谐的社会还是和谐一点好。 More 拍个电视广告针对年轻人，决策人勉强可以用他的儿时记忆来判断这创意能否打动自己当时之心。但要做个多媒體UCG互动网站外括插件兼及時更新富媒體，對於他們來說可能會有點難度。电视广告有百万预算，做民调做focus group某程度上可以测量这创意能否成功。互动创意很多时候是要附带“平，靓，正”的功能，什么“以人为本设计方针”,“用户研究”等不“不切实际”的东西还是放在教科书了吧。好不好用，u不user-friendly谁都可以说一大堆意见，而且每人都似乎不无道理。做互动的当然希望可以教育决策人，但不是每人都能开门纳谏，和谐的社会还是和谐一点好。 Less |
|
|
|
|
|
|
 New Playstation campaign by W+K Tokyo. It’s that face you make when you are playing video games and concentrating so much that you don’t even realize the kind of expressions you are making. And everyone has a different one. More |
|
|
|
|
|
|
 More works from the multi-talented art director of the SOUR MV. Really love this rainbow flipbook. More More works from the multi-talented art director of the SOUR MV. Really love this rainbow flipbook. Less |
|
|
|
|
|
|
 |
|
|
|
|
|
|
 |
|
|
|
|
|
|
 |
|
|
|
|
|
|
ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (who invented the “me generation” with C ... More ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (who invented the “me generation” with Clairol); Hal Riney (who helped President Reagan get re-elected); and George Lois (who saved MTV and launched Tommy Hilfiger overnight). Directed by Doug Pray (HYPE! SCRATCH) Less |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
  |
|
|
|
|
|
|
  |
|
|
|
|
|
|
