After kidnaps and drips brands face challenge from a princess, Princess Hijab. By using an apparently constrained form of clothing as a symbol almost similar to icons of popular culture, she (let's assume the Princess is a she) speaks counter to manipulative adverts that imply liberation through consumption. The irony plays great chemistry. Click here to read an interview by Menassat (it is unknown how they managed to interview the very hidden Princess). /sources from April/
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