Amy Gozalka
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> Honda & Indy Racing League
“Inner Indy”

Your Inner Indy is your inner fan base brought to life. This campaign takes on the everything-your’re-not-supposed-to-do-advertising.
This style stands out in a youthful market and creates the desire to find your Inner Indy.

> tv / print / hotline

-------

> Integrated Marketing
> Nike Partnership

> product / microsite: shoe generator
*click on thumbnail to enlarge
use arrow to click through

> Honda & Indy Racing League
“Inner Indy”

Your Inner Indy is your inner fan base brought to life. This campaign takes on the everything-your’re-not-supposed-to-do-advertising.
This style stands out in a youthful market and creates the desire to find your Inner Indy.

> tv / print / hotline

-------

> Integrated Marketing
> Nike Partnership

> product / microsite: shoe generator
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