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> Chicago2016 Olympics
> http://www.chicago2016.org

With no budget and the shot to start an olympic movement,
a large team helped drive the youth market towards the bid.

The team launched chicago2016.org and started a 2016 interactive movement. The movement was driven by fans already out there. We tapped into these supporters and gave them a title and a role to help us drive a larger fan base for the bid.

These were called our Ringleaders.

The Ringleaders each had their own blog/vlogs on 2016 and helped spread the word through social networks with 2016 badges.