*click on thumbnail to enlarge use arrow to click through > National Outdoor Leadership School "Clarity" Exposing the NOLS journal through a NOLS journey > print - magazine insert / web / partnership
Less

*click on thumbnail to enlarge use arrow to click through > Chicago2016 Olympics > http://www.chicago2016.org With no budget and the shot to start an olympic movement, a large team helped drive the youth market towards the bid. The team launched chicago2016.org and started a 2016 interactive movement. The movement was driven by fans already out there. We tapped into these supporters and gave them a title and a role to help us drive a larger fan base for the bid. These were called our Ringleaders. The Ringleaders each had their own blog/vlogs on 2016 and helped spread the word through social networks with 2016 badges.
Less

*click on thumbnail to enlarge use arrow to click through > Ford “A Different Side” Showcase Ford’s “other side” through their new line of vehicles that revolve around customization. > print / outdoor / web - widget, app, site addition
Less