*click on thumbnail to enlarge use arrow to click through > Michigan High School Athletic Association “Stripes” MHSAA had just filed bankruptcy and were hurting for new referees. With most of their money put towards the web, the rest was very strategic in getting their voice heard without busting the bank. Talk radio shows, high school gymnasiums, newspaper takeovers - were all ways that reached an audience and in the end other associations were wanting this campaign. > newspaper print / media placement / posters / web
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*click on thumbnail to enlarge use arrow to click through > Honda & Indy Racing League “Inner Indy” Your Inner Indy is your inner fan base brought to life. This campaign takes on the everything-your’re-not-supposed-to-do-advertising. This style stands out in a youthful market and creates the desire to find your Inner Indy. > tv / print / hotline ------- > Integrated Marketing > Nike Partnership > product / microsite: shoe generator
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*click on thumbnail to enlarge use arrow to click through > Vespa “skidart.com” Dedicated to making your own artwork out of Vespa scooter skid marks while learning about the product and its features while creating your work of art. > web / skidart gallery / promo / print
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*click on thumbnail to enlarge use arrow to click through > USA Credit Union "What's Your Money Up To?" > microsite http://www.whatsyourmoneyupto.com Worked with a small team to produce a "money tree grove". > direct mail Money tree seed packets were distributed that allowed you to grow your own cabbage and drive to the site.
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*click on thumbnail to enlarge use arrow to click through > Skippy Peanut Butter “Skippyn’” Skippyn’ is a new genre of music: rapping with peanut butter in your mouth. > tv / web - banner, widget, site
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