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      *click on thumbnail to enlarge use arrow to ... More *click on thumbnail to enlarge use arrow to click through > Vespa “Skidart” Create artkwork from Vespa Scooter skidmarks > NOLS “Clarity” Figure out what kind of outdoor adventure you want to go on. > MHSAA “Stripes” Learn more about being a referee before making the big step. > Ford - partnership with Kidrobot "A Different Side" Site addition > Skippy Peanut Butter "Skippyn'" Online Skippyn' Battle (Skippyn': Rapping with peanut butter in your mouth) Less |
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    *click on thumbnail to enlarge use arrow to ... More *click on thumbnail to enlarge use arrow to click through > Ford “A Different Side” Partnership with Kidrobot to showcase Ford’s new line up that focuses on customization. > National Outdoor Leadership School (NOLS) “Clarity” NOLS journal entry magazine inserts. > Michigan High School Athletic Association (MHSAA) “Stripes” 1/2 page newspaper spreads. > Vespa “skidart.com” Intrigue the viewer to the site. Less |
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 *click on thumbnail to enlarge use arrow to ... More *click on thumbnail to enlarge use arrow to click through > Skipp Peanut Butter “Skippyn’” :30 Skippyn’ is a new genre of music, which requires you to rap with peanut butter in your mouth. > DSW “Dancing Feet” :30 We bring back memories to our target audience through a clip remake from the movie, “Footloose”. > People for the Ethical Treatment of Mayonnaise (PETM) “Webisodes” A mayonnaise support group for Hellmann’s. These PETM members take their actions to the street. > Alzheimer’s Documentary “dah duh duh dah” A short about two daughter’s who share their stories and memories of their mother who is battling Alzheimer’s. *Haroldean’s last words were captured on this film. > Indy Racing League "Inner Indy" :30 Inner Indy's big debut - showcasing how much fun your Inner Indy is. Less |
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    *click on thumbnail to enlarge use arrow to ... More *click on thumbnail to enlarge use arrow to click through > Chicago2016 Olympics > http://www.chicago2016.org With no budget and the shot to start an olympic movement, a large team helped drive the youth market towards the bid. The team launched chicago2016.org and started a 2016 interactive movement. The movement was driven by fans already out there. We tapped into these supporters and gave them a title and a role to help us drive a larger fan base for the bid. These were called our Ringleaders. The Ringleaders each had their own blog/vlogs on 2016 and helped spread the word through social networks with 2016 badges. Less |
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  *click on thumbnail to enlarge use arrow to ... More *click on thumbnail to enlarge use arrow to click through > Michigan High School Athletic Association “Stripes” MHSAA had just filed bankruptcy and were hurting for new referees. With most of their money put towards the web, the rest was very strategic in getting their voice heard without busting the bank. Talk radio shows, high school gymnasiums, newspaper takeovers - were all ways that reached an audience and in the end other associations were wanting this campaign. > newspaper print / media placement / posters / web Less |
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    *click on thumbnail to enlarge use arrow to ... More *click on thumbnail to enlarge use arrow to click through > Honda & Indy Racing League “Inner Indy” Your Inner Indy is your inner fan base brought to life. This campaign takes on the everything-your’re-not-supposed-to-do-advertising. This style stands out in a youthful market and creates the desire to find your Inner Indy. > tv / print / hotline ------- > Integrated Marketing > Nike Partnership > product / microsite: shoe generator Less |
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 *click on thumbnail to enlarge use arrow to ... More *click on thumbnail to enlarge use arrow to click through > Vespa “skidart.com” Dedicated to making your own artwork out of Vespa scooter skid marks while learning about the product and its features while creating your work of art. > web / skidart gallery / promo / print Less |
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  *click on thumbnail to enlarge use arrow to ... More *click on thumbnail to enlarge use arrow to click through > USA Credit Union "What's Your Money Up To?" > microsite http://www.whatsyourmoneyupto.com Worked with a small team to produce a "money tree grove". > direct mail Money tree seed packets were distributed that allowed you to grow your own cabbage and drive to the site. Less |
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