I try to use memory and warm feeling to promote "Apple Storage" since everyone has already known that those companies are having very good security, very good environment and they have lots of place, so I try to use the different aspect and add some value on the product to show difference with the other company. Therefore Apple Storage can stand out from the other companies and audiences may differentiate Apple Storage and the other similar companies easily.

I use the film to show the memory; in the film, there are some snatches of a family which provides the warming feeling to the audiences.

In the first print ad., it means that we can save our memory through using the Apple Storage, at the same time, we can also save our warm feeling in a family.

In the second print ad., it mentions that snatches with family is invaluable, you can't buy them back by using money, so you need to save the memory in the Apple Storage.

In the last print ad., I've packaged this as a present which this present is given by the parents. When the son or the daughter grows up, parents will give this "present" to their chlid and want them to keep those memories.